Before watching a new film or series, it is almost second nature to watch the trailer first. Trailers capture the audience's attention and give them insights into the full feature. They introduce vital narrative elements, characters and genre, creating a sense of the tone of voice and production value. So, why not do the same for books?
Most of us use social media in our day-to-day lives, however, when running a social media account for a business or brand you should consider how you will communicate your brand effectively. Find out how...
So, you potentially already have your book published and ready to go. But now you’re wondering how you establish your author brand, build awareness and get sales.
The UK and Ireland’s first World Book Day took place in 1997 to show young people how fun reading can be. We wonder, will this create a generation of authors?
The start of a New Year is always a great time to reflect on the previous. We’re going to kick off the year by taking a look at some of our favourite book cover design trends of 2022.
Throw yourself back to the last time you were in a bookstore (albeit this may have been a while ago due to circumstances around COVID-19 and the rise of online bookstores). What was it that made you pick up a book to consider reading? Was it due to impactful book cover design?