Moreover, beyond reviews and testimonials, you can gain audience insights from your website analytics.
Analytic tools can support you in maximising your business by:
- Identifying keyword searches.
- How your website is commonly found.
- Who views your website.
- What content do they engage with?
From these insights, you can tailor your website and SEO to reach a wider audience and gain traction online.
We briefly mentioned integrating contact forms to encourage consumer interactions. These are helpful tools to gain customer insights and develop a database beyond your physical website. By introducing mailing lists or newsletters, you can directly communicate with the consumer, giving them direct and frequent content straight to their inbox. (Plus, it gives you more data and analytics to improve your brand!)