Developing Your Author Brand
After defining the basics of your author brand, it’s time to consider the tone of voice, brand messaging and tagline line. These key areas should begin to emerge from understanding your target audience, aims and objectives. If you get stuck on this, don’t worry; our creative team is here to ensure that all aspects of your brand come to life to reflect your values and aims.
Now, let’s talk about assets. This is the stage where your brand and ideas come together visually. From understanding your brand building blocks, you can ensure that all aspects of the design, messaging and marketing align with them. To gain traction and establish your brand, we would recommend these essential assets:
- A stand-out, unique logo
- A well-designed, comprehensive website
- Social media marketing strategy
Beyond this, it is important to remember that to continue growing your brand, consistency is critical. Without consistent posting, activity and marketing strategies, all the hard work of defining and designing your brand can go to waste.
Find out more about our marketing services and bespoke websites.