Over the last couple decades there has been back and forth on what pinks are on trend. In the early 2000’s, bright bubblegum pink was the symbol for every ‘it girl’ icon, think Elle Woods (Legally Blonde), Paris Hilton, Mean Girls and Barbie. Whereas, in the 2010’s “millennial” or “Tumblr” pink took over, these pastel tones showcased a subtle, softer version of pink. Now, Y2K fashion has taken over Gen Z culture and intrinsically affected design as a whole, bright bold colours like bubblegum pink are back and stronger than ever.
Girls Can Kiss Now has a bold, contemporary cover utilising bright colours, custom illustrations and bold type. Beyond the semiotic implications of these colours, the use of the bright pink and bold blue makes an eye-catching statement, sure to capture potential readers attention. The design initially appears to be typographic, however, the more you engage with the composition you see the illustrations take form. The illustration style and colours feel reminiscent of 1990’s pattern design, influenced by the 1980’s Memphis Design Movement, highlighting another core trend of 2022!