3. Book trailers are good for engagement
As more and more readers turn to digital platforms you should adapt as an author to engage with your audience in less traditional ways of marketing. Book trailers are a great way to capture existing and new readers as it will be shared upon platforms you may not have already explored, such as YouTube or Vimeo.
4. Easy to share across your social media and gains exposure
Videos can be shared from YouTube or Vimeo across multiple platforms – Facebook, Instagram, Twitter- the list goes on. This means you can reach more audiences than you usually would with traditional marketing, such as sponsored ads.
5. It’s a method of marketing that can work during a pandemic
Marketing as a self-publishing author during a pandemic can also be quite hard to achieve physically, for example conferences or book launch events. Social media and digital media has been a saviour for many, Book trailers can be shared with the click of a button, reaching new and existing audiences. As we are all restricted from living our usual lives, we find ourselves turning to new forms of entertainment to keep occupied.